Privacy Policy

At Avelon London, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

Depending on how you use our website, we may collect the following information:

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Payment information
  • Order history
  • Device and browser information
  • IP address
  • Website usage data

How We Collect Your Information

We may collect your personal information when you:

  • Place an order
  • Contact our customer support team
  • Subscribe to our newsletter
  • Create an account
  • Browse our website
  • Accept cookies

We may also receive information from trusted third-party service providers, including Shopify, payment providers, delivery partners, analytics providers, and marketing platforms.

How We Use Your Information

We use your personal information to:

  • Process and deliver your orders
  • Process payments securely
  • Provide customer support
  • Manage your account
  • Improve our website and services
  • Personalise your shopping experience
  • Send order confirmations and delivery updates
  • Prevent fraud and protect our business
  • Comply with legal obligations
  • Send marketing communications where you have given your consent

Sharing Your Information

To provide our services efficiently, we may share your personal information with trusted third parties where necessary.

This may include:

  • Shopify, which powers our online store.
  • Payment providers to securely process transactions.
  • Delivery partners responsible for shipping your order.
  • Marketing and analytics providers that help us improve our website and services.
  • Professional advisers or legal authorities where required by law.

We only share the information necessary to perform these services and require our partners to protect your personal information appropriately.


Shopify

Our website is hosted by Shopify, which provides the e-commerce platform that allows us to sell our products and services.

When you place an order or interact with our website, certain personal information may be processed by Shopify on our behalf.

Shopify may also process personal information to improve its services, provide secure payment processing, prevent fraud, and maintain the functionality of the platform.

For more information about how Shopify processes personal information, please refer to Shopify's own Privacy Policy.


Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve your browsing experience and ensure our website functions correctly.

Cookies may be used to:

  • Remember your preferences.
  • Keep products in your shopping basket.
  • Improve website performance.
  • Analyse website traffic.
  • Provide personalised advertising where applicable.

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

For more detailed information, please refer to our Cookie Policy.


Marketing Communications

If you choose to subscribe to our newsletter or provide your consent, we may send you promotional emails about new arrivals, exclusive offers, and updates from Avelon London.

You may unsubscribe from marketing communications at any time by clicking the "Unsubscribe" link included in our emails or by contacting us directly.

Even if you opt out of marketing emails, we may still send important service-related communications, such as order confirmations, shipping updates, and account notifications.


Data Security

At Avelon London, we take the security of your personal information seriously.

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, misuse, loss, alteration, or disclosure.

All payments made through our website are processed via secure SSL-encrypted connections using trusted payment providers.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.


Data Retention

We retain your personal information only for as long as necessary to:

  • Process and fulfil your orders.
  • Provide customer support.
  • Comply with legal and tax obligations.
  • Resolve disputes where necessary.
  • Enforce our Terms & Conditions and other policies.

Once your personal information is no longer required, it will be securely deleted or anonymised where reasonably possible.


Your Privacy Rights

Depending on your location and the applicable data protection laws, you may have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete personal information.
  • Request the deletion of your personal information.
  • Request a copy of your personal information in a portable format.
  • Object to or restrict certain types of data processing.
  • Withdraw your consent where processing is based on your consent.
  • Unsubscribe from marketing communications at any time.

If you wish to exercise any of these rights, please contact us using the details provided below.

We may ask you to verify your identity before processing your request.


Children's Privacy

Our website is not intended for individuals under the age of 16.

We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to remove the information where required.


International Data Transfers

To provide our services, your personal information may be processed or stored outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate safeguards to ensure it remains protected in accordance with applicable data protection laws.

Where required, we rely on recognised legal mechanisms, including approved contractual safeguards, to protect your personal information during international transfers.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements, or the services we provide.

Any updates will be published on this page together with the revised "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.


Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise any of your data protection rights, please contact us.

Email: info@avelonlondon.uk

We will respond to your request as soon as reasonably possible and in accordance with applicable data protection laws.


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